A TechReckoning update for September

All my good stuff is now going on over at TechReckoning. Check it out. (I will be at SpiceWorld in Austin, TX Sept 23-24 and VMworld Europe in Barcelona Oct 14-16. Please say hi if you’re there!) 1. Subscribe to the Weekly Newsletter. This is where most of the action is. At the time of […]

The operational story companies don’t realize they are telling

With the rise of social media, a company tells many more stories than we traditionally recognize. The Company Story is the official one, and the Product Story has now grown larger with social media, but have companies considered the story they are telling through their operations, the one that actually shows who they are? That’s […]

Webinars as a digital marketing platform

My colleague Karri was telling me about  some research on webinars she had seen recently. The takeaway was that, shockingly, people didn’t like to sit through an hour of a video webinar* to get the five minutes of information they had been promised. Karri then shared her idea that maybe people (including us) should be putting […]

Influencers and Innovation

[Update! The event was cancelled and will be rescheduled!] I’m appearing in a Fireside Chat with Brian Solis at the next Social Media Club of San Francisco meeting on Wednesday, February 26 at 6pm. The event is split into three separate parts, but the overarching theme will be innovation. For my segment, we’ll be talking […]

Geek Whisperers in Action

See more Geek Whisperers – our podcast about social media and community in enterprise IT — over at http://geek-whisperers.com.  Somehow I’m not surprised I got caught talking. The laptop is Brender’s — mine has more stickers and more dents. Taken on Aug 28, 2013 at VMworld in San Francisco by Sean Thulin. via Facebook https://www.facebook.com/photo.php?fbid=10152142071463496&set=a.10150610782453496.474895.745783495&type=1

Watch the Influencer Marketing Panel at the Cisco Social Media for Savvy Marketers Event

The Cisco Social Media for Savvy Marketers event was quite interesting. I don’t say that just because they invited me; the topics and the guests were way above the typical Social Media 101 level you often find at conferences. The event was held April 19, 2013 on the Cisco campus, and it was streamed live online. […]

Why company accounts on Twitter aren’t enough

Last week we released a Geek Whisperers podcast, as we’ve done every week for seven whole episodes now. Since we think we’re somewhat clever, we pull out witticisms from the podcast itself to use as titles. We think this is fun but it makes for terrible SEO. The latest episode is entitled You Would Not Survive […]

John on Social Influencer Marketing panel Thursday 5/17/13

I will be a panelist at the Social Media for Savvy Marketers event this week put on by Cisco. You can watch online by registering for the online event here. Our panel on “Social Influencer Marketing” will be at 3:45pm PDT / 6:45pm EDT on Thursday, April 17. Check out the full two-day agenda. The […]

The Geek Whisperers: a podcast for social media practitioners who work with enterprise IT technologists

We launched our podcast, The Geek Whisperers, in February and now we’re about to publish episode 6. The Geek Whisperers is a podcast for social media practitioners who work with enterprise IT communities. The first episode has the founding story of how this little project began, but I’ll repeat it here from my perspective. I […]