A TechReckoning update for September

All my good stuff is now going on over at TechReckoning. Check it out. (I will be at SpiceWorld in Austin, TX Sept 23-24 and VMworld Europe in Barcelona Oct 14-16. Please say hi if you’re there!) 1. Subscribe to the Weekly Newsletter. This is where most of the action is. At the time of […]

Webinars as a digital marketing platform

My colleague Karri was telling me about ¬†some research on webinars she had seen recently. The takeaway was that, shockingly, people didn’t like to sit through an hour of a video webinar* to get the five minutes of information they had been promised.¬†Karri then shared her idea that maybe people (including us) should be putting […]