All my good stuff is now going on over at TechReckoning. Check it out. (I will be at SpiceWorld in Austin, TX Sept 23-24 and VMworld Europe in Barcelona Oct 14-16. Please say hi if you’re there!) 1. Subscribe to the Weekly Newsletter.[This has since moved from Tinyletter to here.] This is where most of […]
Category Archives: Content Marketing
Webinars as a digital marketing platform
My colleague Karri was telling me about some research on webinars she had seen recently. The takeaway was that, shockingly, people didn’t like to sit through an hour of a video webinar* to get the five minutes of information they had been promised. Karri then shared her idea that maybe people (including us) should be putting […]